Who we are

Candid Creative is built on the blend of two perspectives:

Michael’s background in crafting award winning documentary filmmaking and visual storytelling — and Roxana’s experience crafting UGC and social-first content that actually performs.

Together, we bridge high-end production with platform-native strategy to create content that looks premium and drives results.

We’ve worked with clinics who care about how they’re seen — and more importantly, how they grow.

  • Michael Fitzpatrick

    FOUNDER | DOCUMENTARY FILMMAKER

    Michael’s 8 year background creating content spans award-winning documentary work and high-impact commercial campaigns, with a focus on real people, real stories, and real results.

    www.feeetzy.com

  • Roxana Pedan

    CREATIVE DIRECTOR | STRATEGIST

    Rox leads strategy, creative, and UGC-style content - helping clinics and boutique brands craft work that builds trust and drives growth.

    She’s produced multiple viral videos (1M+ views) and helped grow client accounts from 500 to 10,000+ followers in under a year — with content that directly impacts enquiries and bookings.

  • Mila Gratzer

    ACCOUNT MANAGER I UGC CREATOR

    Mila supports our biggest campaigns and manages client social accounts with care, clarity, and consistency. She’s a trusted partner to our clinic clients - responsive, thoughtful, and always on-brand.

    She’s also a skilled UGC creator, bringing an authentic, creator-led voice to branded content that still feels elevated.