Who we are

Meet the team behind Candid Creative- combining cinematic storytelling with social-first strategy to help clinics grow.

Candid Creative brings together two complementary perspectives: Michael’s award-winning documentary filmmaking and visual storytelling, and Roxana’s expertise in UGC and social-first content that drives measurable results.

This approach bridges high-end production with platform-native strategy to create content that builds trust, enhances credibility, and generates tangible patient growth.

We help clinics who care about how they’re seen - and more importantly, how they grow.

  • Michael Fitzpatrick

    FOUNDER | DOCUMENTARY FILMMAKER

    Michael’s 8-year background spans award-winning documentary work and high-impact commercial campaigns, focusing on real people, real stories, and real results. His expertise ensures that every video we produce reflects the clinical standards and trust patients expect.

    www.feeetzy.com

  • Roxana Pedan

    CREATIVE DIRECTOR | STRATEGIST

    Rox leads strategy, creative, and UGC-style content - helping clinics and boutique brands craft work that builds trust and drives growth.

    She’s produced multiple viral videos (1M+ views) and helped grow client accounts from 500 to 10,000+ followers in under a year — with content that directly impacts enquiries and bookings.

  • Mila Gratzer

    ACCOUNT MANAGER I UGC CREATOR

    Mila supports our biggest campaigns and manages client social accounts with care, clarity, and consistency. She’s a trusted partner to our clinic clients - responsive, thoughtful, and always on-brand.

    She’s also a skilled UGC creator, bringing an authentic, creator-led voice to branded content that still feels elevated.

  • Kevin Ring

    PARTNERSHIPS MANAGER | BUSINESS DEVELOPMENT

    Drawing on his background in partnerships, marketing strategy, and content marketing for global brands, Kevin works closely with clinic partners and keeps a keen eye strategy and business development.

  • David Skinner

    DIGITAL MARKETING CONSULTANT

    David brings over a decade of experience in SEO, PPC, and conversion strategy - helping brands and clinics grow through data-driven performance marketing. His work bridges analytical precision with creative execution, ensuring every campaign drives measurable, lasting results.