Launching Fitzwilliam Clinic for Consistent Patient Growth
How Candid Creative Helped an Irish Healthcare Clinic Turn Visibility into Patient Growth
Behind the scenes of a healthcare video shoot with Candid Creative, producing digital marketing content for Fitzwilliam Clinic in Ireland.
In 2025, Fitzwilliam Clinic, a leading name in cosmetic and reconstructive surgery in the North of Ireland, teamed up with Candid Creative to launch and build an online presence that finally matched their real-world reputation for consistency, trust, and high standards of care.
Despite exceptional patient outcomes, their digital presence was virtually non-existent and wasn’t establishing trust or generating enquiries. In a competitive industry, it was clear that they couldn’t rely of word of mouth referrals in the long run, and competing clinics with stronger online strategies were outperforming them.
Our goal was to design a digital marketing framework that grew visibility through brand-consistent storytelling and content quality that reflected their standards of care to build patient trust, and convert that trust and presence into enquiries and bookings.
The Strategy
With a clear goal in mind, Candid Creative put together a focused plan to help Fitzwilliam Clinic build a consistent online presence that reflected its real-world reputation for excellence and trust.
Over three months, we delivered a complete digital strategy for their clinic, combining cinematic video storytelling, educational content, and targeted paid media.
Our approach centered around five key principles:
Consistency builds authority: Regular posting maintained visibility and built long-term trust.
Premium production inspires confidence: Cinematic video and professional photography reflected the clinic’s high standards.
Education: We established content pillars, with educational content such as clinician-led Q&As and recovery tips outperforming trends.
Precision targeting and funnel optimisation: Ads focused on high-intent patients within the Belfast and Ireland.
A partnership approach: Campaigns were developed hand in hand with Fitzwilliam’s team to ensure every message felt authentic.
Within just 12 weeks of the campaign launch, Fitzwilliam Clinic saw a clear transformation as online visibility turned into measurable patient growth.
Leads Generated: 450 1 lead per 8 clicks - high-intent traffic
Facebook Reach: 91.3 K Expanded visibility to local Irish audiences
Video Views: 259 K Educational content driving views
Instagram Page Views: 65.4 K 69% from non-followers/discovery
Through structured healthcare content marketing, Fitzwilliam went from under the radar to recognised, transforming social channels into a reliable patient acquisition engine.
“Working with Candid has been one of the most seamless partnerships we’ve had. They understood the sensitivities of our industry and delivered work that reflected our standards while bringing in new patients with a clear return.” - Dr. John Canacott, CEO, Fitzwilliam Clinic
Key Takeaways
By creating high-quality, brand-aligned content with consistent messaging, we captured attention that built genuine trust. Through expert targeting and funnel optimisation, that trust was converted into consistent enquiries and bookings.
By doing so, we demonstrated how medical marketing for clinics in Ireland can drive sustainable growth while maintaining authenticity.
Through their partnership with Candid Creative, the clinic evolved from having almost no online presence to building social and digital channels that served as both a trusted touchpoint for existing patients and a consistent source of new enquiries.
In the end, Fitzwilliam showed that when clarity, consistency, and trust align, healthcare marketing in Ireland becomes more than promotion. It becomes a reflection of care itself.
Let’s Grow Your Clinic
If your clinic’s online presence doesn’t yet reflect your standards of care, let’s change that.
We specialise in marketing for private clinics in Ireland, combining premium creative, targeted campaigns, and healthcare marketing expertise to build patient trust and consistent growth.
