Setting Fitzwilliam Clinic Up for Consistent Patient Growth
How Candid Creative Helped an Irish Healthcare Clinic Turn Visibility into Patient Growth.
Behind the scenes of a healthcare video shoot with Candid Creative, producing digital marketing content for Fitzwilliam Clinic in Ireland.
In 2025, Fitzwilliam Clinic, a leading name in cosmetic and reconstructive surgery in the North of Ireland, teamed up with Candid Creative to build their online presence.
Despite a reputation for consistency, exceptional patient outcomes, and high standards of care their digital presence was virtually non-existent and wasn’t establishing trust or generating enquiries. Word-of-mouth could only take them so far, and without a strong digital presence they were leaving revenue on the table as competitors captured demand online.
In order to grow, they needed an online presence that reflected their leading expertise and high standard of patient care.
The Strategy
Our goal was to grow visibility and patient trust with a digital marketing framework based on brand-consistent storytelling and content that reflected their standards of care, then to convert that trust and awareness into enquiries and bookings.
Crucially, we set up fresh social media accounts, giving them a credible online presence for the first time. Over the next three months, we delivered a complete digital strategy for their clinic, combining cinematic video storytelling, educational content, and targeted paid media.
Our approach centred around five key principles:
Consistency builds authority: Regular posting maintained visibility and built long-term trust.
Premium production inspires confidence: Cinematic video and professional photography reflected the clinic’s excellent standards.
Education: We established content pillars, with educational content such as clinician-led Q&As and recovery tips outperforming trends.
Precision targeting and funnel optimisation: Ads focused on high-intent patients within Northern Ireland and Ireland.
A partnership approach: Campaigns were developed hand in hand with Fitzwilliam’s team to ensure every message felt authentic.
Behind the scenes at Fitzwilliam Clinic — capturing a quiet, personal moment during interviews for their patient-focused content series.
Within just 12 weeks of the campaign launch, Fitzwilliam Clinic saw a clear transformation as online visibility turned into measurable patient growth:
| 1,279–1,380 patient enquiries generated (nearly tripled average monthly volume) | Consistent, high-intent patient demand |
| Meta Reach: 95,000 people reached | Expanded visibility across Facebook & Instagram to Irish audiences |
| Meta Video Views: 270 K+ | Educational content driving discovery and engagement |
| Instagram Discovery: 91% non-followers | Strong reach beyond the existing audience |
Through structured healthcare content marketing, Fitzwilliam went from under the radar to recognised, transforming social channels into a reliable patient acquisition engine.
“From the start, the Candid team understood the sensitivities of our industry and handled everything with creativity and care. They took the pressure off our in-house team completely, setting us up and owning new social channels that now feel like an extension of the clinic.” - Denise Shields, Clinic Director, Fitzwilliam Clinic
Key Takeaways
High-quality, brand-aligned content with consistent messaging captures attention and builds genuine trust. Expert targeting and funnel optimisation converts that trust into consistent enquiries and bookings.
Through their partnership with Candid Creative, the clinic evolved from having almost no online presence to building social and digital channels which served as both a trusted touchpoint for existing patients and a consistent source of new enquiries.
When clarity, consistency, and trust align, healthcare marketing becomes more than promotion. It becomes a reflection of care itself.
Let’s Grow Your Clinic
If your clinic’s online presence doesn’t yet reflect your standards of care, let’s change that.
Whether your socials are underperforming or you’re starting from zero, we’re here to help- from strategy and setup to production and publishing.”
We specialise in marketing for private clinics in Ireland, combining premium creative, targeted campaigns, and healthcare marketing expertise to build patient trust and consistent growth.
